Our journey began in the heart of Jammu, where narrow lanes are filled with the scent of cardamom chai and conversations that linger. It was here that our great-grandfather founded Khushal Shah Amar Nath Jewellers, a store that became a part of people’s most precious moments. For over 100 years, our store stood quietly in the city, trusted by generations who came not just for jewelry, but for blessings, love and belonging.

We grew up behind those counters, watching hands craft gold like poetry and customers walk in as family. We saw how jewelry was never just a product. It is a memory. It is an emotion.